Negative space is the empty or open space around an object that defines it. In layman’s terms, it is the breathing room around the subject that determines how appealing it looks. The majority of people don’t like it when designs are too crowded. Giving your subject and other objects plenty of negative space gives them much more definition. Design elements don’t visually melt into a single large blob. Instead, elements are broken down into sections, making them easier to process the information in discrete chunks. This is much easier that trying to process the entire design and all of its parts at once. Lets take a look at a few examples.